Data-Driven Social Media Planning and Optimization

As a seasoned digital strategist with over 8 years of experience, I specialize in crafting data-driven social media plans that drive real results. My approach combines in-depth analytics, audience insights, and platform-specific strategies to maximize your brand’s online presence and engagement. I’ll start by analyzing your current social media performance, identifying your target audience, and benchmarking against industry competitors. Using tools like Google Analytics, social media APIs, and advanced listening tools, I’ll uncover actionable insights to inform your content strategy, advertising spend, and engagement tactics. Whether you’re looking to boost brand awareness, increase website traffic, or drive conversions, I’ll develop a tailored plan that aligns with your business goals. For example, I helped a fashion e-commerce brand increase their Instagram engagement by 40% by identifying their core audience demographics and optimizing their content calendar based on peak engagement times. I’ll also provide you with a comprehensive report outlining key metrics, recommended content types, and a step-by-step execution plan. Let’s turn your social media data into actionable growth opportunities!